COOKING MASTER
Cooking Master is an augmented reality system that helps shoppers navigate the grocery store by connecting them to the traditions, expertise of their families, friends and favorite chefs.
Young people graduated every year in Beijing
240,000
per week
2-3 meals
×
per year
52 weeks
×
=
meals eaten out every year
37,440,0000
What to cook? How to cook?
More and more just graduated from school participate in the work of young people began to live independently, as they adapt to society and grow up, eating has become an unavoidable problem every day. Anyway, always eat fast food takeaway is not a long-term solution.
RESEARCH
86%
86% of young people do not cook for themselves or choose not to cook.
65%
65% of young people cooking types, the way is relatively simple, and will repeat some dishes
21%
21% of people, often cook, they enjoy the process of cooking, are willing to make some new attempts in the cooking.
In the newly independent young people, a considerable proportion of the proportion choose not to cook independently.
Young people do not cook or do not often cook, because the steps to cook more trouble, lack of guidance, material complexity, no confidence.
Among the people who often cook, they have a great passion for life, enjoying the process of cooking and the happy time with their relatives and friends.
PERSONA
Arthur, a student who just graduated from school, shared a house with his classmates near the company but did not know what to eat every day after returning home from work. At first, he was accustomed to buying some bread or other fast food takeaways, but He finally felt that this is not very good, so I want to try to do something to eat.
23
Beijing
Arthur
STORYBOARD
How to make fried eggs with tomatoes?
1
2
5
6
3
4
7
8
TARGET USERS
I divided our target users into cooking according to
cooking techniques at three levels
ANALYSIS & CONCLUSION
Young people want to
make cooking easier and have more options.
CONCEPT & PROTOTYPE
Main Menu
The main interface can be projected onto any plane in the kitchen, such as a wall.These include cooking steps and schedules, current step instructions, and material temperature information to help cooks make cooking easier and better.
Guide
The whole process of cooking is like having a guru who guides you around. Users do not have to worry about whether or not to cook the dish for the first time or know nothing about cooking.
Data
Temperature, time and other data, you can feedback in time to help the chef to quantify these steps, which can be easier to complete cooking.
Main Menu
According to different cooking techniques, you can quickly select the appropriate dishes for the user.
In addition you can also clearly see those friends like to do those dishes, increased social attributes, so that cooking to become more interesting and make cooking more dynamic.
In addition, according to their own eating habits, for their own production of personalized menu, so in a very short period of time, you can overcome the difficulties of cooking, make life more healthy, quality.
PROCESS & ITERATIONS
